Semalt Expert: Sticky Facts About SEO
When one works online, he/she will find that it is impossible to create meaningful content by relying on a single tactic or belief. In addition to this, there is no unique solution to the problems occur online. The same applies to SEO marketing. To improve traffic and drive customers to a site, site owners should optimize their content to achieve this, especially if they want to get audiences from several searches at once.
It is important to support creativity with meaningful information to back it up. The following is a list of six SEO factors, offered by Ivan Konovalov, the Semalt expert, which are bound to make marketing more successful:
Off-page and On-page SEO account
There are two key elements of a successful SEO campaign: attracting links to the site, and making content and posts relevant to the keywords and phrases that online users search for on the search engine. These elements are known as off-page and on-page optimization respectively. The first thing to do with SEO is to make sure that the content on the site is relevant to what the target audience is in need of if the site is to rank well for the keywords. As much as it brings some traffic, it only gets you so far. The second strategy is to create content that other people can find value to the point that they want to link to it. These links as a vote of confidence and increase the trustworthiness.
The first place that new customers will ever hear about a site or a brand is through the web. If no site optimization takes place to capture the interests of such people, then the site will probably never exist in their minds.
Page titles matter
A grave, but common mistake, most marketers make is not to have a compelling page title on the search engine results page. It is important to have a targeted page title after creating engaging and relevant content. It is an SEO element which also utilizes the keywords and phrases common to people using the search engines.
Persuasive meta descriptions increase click-through rates
Effective meta descriptions should be at least 155 characters long. It is a brief preview of what the user should expect once they click on the link provided by the search engine. Making sure that the website has a catchy meta description, or persuasive enough, increases the chances of visitors clicking on it. Make sure to have a unique meta description for every page to increase the chance of clicking as it enhances the targeting for words as well as interests.
The top five results receive 75% of the clicks
Site owners should understand that the higher one ranks on the search engine results page, the higher the rate of expected clickthroughs. Always focus the marketing efforts on several valuable keywords and then create relevant content around these words for a chance at 75.7% click-through rates.